Principle 01
Make the signal visible.
Emphasize the concepts students need, build explicitly on prior material, and anticipate where unnecessary complexity may obscure the central idea.
Teaching philosophy
Increase the signal.
Reduce the noise.
Students learn best when the architecture of a subject is visible: what matters, how ideas connect, and how evidence should change a decision.
Make complexity navigable.
The goal is not to make a course feel simple. It is to make complexity navigable, with enough structure, practice, and feedback for students to form their own judgment.
Principle 02
Turn concepts into decisions.
Applied projects require students to collect or interpret evidence, select an appropriate framework, and defend a managerial recommendation.
Principle 03
Design participation equitably.
Discussion, group work, cumulative assessment, project milestones, and feedback create multiple routes for students to engage and improve.
Consumer Behavior and Analysis
Read an environment as evidence.
Students assess a local retail environment using atmospherics, servicescape, and decision-making frameworks, then translate observations into a managerial recommendation.
Marketing Research
Build evidence before giving advice.
Students design a study, collect and analyze original data in SPSS, and present a recommendation whose strength depends on the quality of the research behind it.
Teaching scope
Methods, behavior, and managerial judgment.
Louisiana State University
Consumer Behavior and Analysis
Instructor of Record · Fall 2023, Spring 2024, Fall 2024, Fall 2025
Louisiana State University
Marketing Research
Instructor of Record · Spring 2025, Spring 2026, Fall 2026
Southeastern Louisiana University
Business Statistics II
Adjunct Instructor, Online · Fall 2026
Professional development
Designing instruction at scale and online
Teaching Online Credential and Teaching at Scale: Strategies for High-Enrollment Courses · 2026