Field notes from a doctoral journey

The work is also the people.

Moments where ideas were tested, supported, presented, and shaped through scholarly conversation and service.

Doctoral consortium · Savannah · 2026

Into a wider scholarly conversation.

The Academy of Marketing Science Doctoral Student Consortium brought direct feedback from leading marketing scholars and new relationships with doctoral researchers from across the field.

Muhammad with the 2026 AMS Doctoral Student Consortium cohort

Dissertation proposal · LSU · April 2026

ABD, with a connected research program.

The committee approved a dissertation that moves from an integrative framework of corporate sociopolitical activism to an empirical investigation of nuanced advocacy.

Corporate Sociopolitical Activism dissertation proposal slide

Invited presentation · University of Arkansas · 2026

Testing "Nuanced Advocacy" in conversation.

The Southeast Marketing Symposium hosted an invited presentation of the job market paper, with focused feedback from faculty and doctoral researchers across the region.

Muhammad presenting Nuanced AdvocacyMuhammad discussing Nuanced Advocacy

Hall of Distinction · E. J. Ourso College of Business · 2023

Service to a signature college event.

Introducing Kip Knight and presenting his Hall of Distinction award, an occasion shared with Dr. Ronald W. Niedrich, supervisor and dissertation committee member.

Muhammad introducing Kip KnightMuhammad presenting the award to Kip KnightMuhammad with Dr. Ronald W. Niedrich

Southeast Marketing Symposium · LSU · 2023

A cohort welcoming the field.

Five LSU Ph.D. colleagues, one department, one symposium, supporting and participating side by side.

Muhammad with five LSU Marketing Ph.D. colleagues

Daryl O. McKee Doctoral Study in Marketing Scholarship

Recognized for community.

The scholarship recognizes collegiality, cooperation, and support for fellow doctoral students. These values are treated here as part of scholarship rather than separate from it.

Daryl O. McKee Scholarship plaque

Research grows through exchange.