About

Muhammad Nurul Alam

Md (Muhammad) Nurul Alam is a PhD Candidate in Marketing at the E. J. Ourso College of Business, Louisiana State University.

His research sits at the intersection of consumer behavior and marketing strategy, focusing on how firm-level strategies translate into stakeholder outcomes, especially in two key areas:

• Firms as political and social actors (corporate sociopolitical activism, cultural distance, and religion in the marketplace);
• Firms’ strategy adjustment in response to diverse influences external to marketing.

His work employs a multi-method approach — including experiments, econometric modeling, causal inference, structural equation modeling, and text-based analytics — to address complex, managerially relevant research questions. His research has been presented at major conferences including AMA and AMS, and a manuscript is currently under review at the International Journal of Research in Marketing.

Prior to his doctoral studies, he earned an MSc in Finance (with Honors) from the University of Tampa and a BBA (Summa Cum Laude) from the University of Chittagong, Bangladesh.